Our company

“Treat all people exactly how you would want to be treated and back it up with authentic business practices.”

The quote above are words of wisdom from our mentor, Dr. Marla Oberhausen. And she was right. That’s how we became known for making payments processing affordable, safe, and hassle-free. And by building smart, reliable solutions around the needs of our clients and their customers, we create the lasting partnerships that drive our innovation.

So there you have it. It turns out, listening to our clients and offering them the same honest, reliable service they give their own customers every day is a good business plan.

What makes us different?

In 1998, the payments industry underwent a revolution as retailers struggled to keep their customers happy while staying profitable in payments. Our founders, Di and Kasey Princell, saw an opportunity to not only make Cash Flow an industry leader, but to also set us apart from the competition with these guiding principles.

Our Niche

Partnering with businesses that want to use technology to make their payments more profitable, while at the same time, increasing their customer base and its loyalty.

Our Winning Team

Developing teammates  who are smart, motivated, and passionate about delivering comprehensive solutions that evolve with our clients’ changing needs.

Our Goal

To become a role model for the electronic payments industry by providing smart customer-focused solutions backed by an innovative team and a spotless reputation.

Why the Frog?

People always ask why we chose a frog to represent a hi-tech payments company. In the beginning, when our BounceBack check recovery service took off, everyone in the office was constantly saying Deb-It or Cred-It because of debiting funds from check writer’s accounts and crediting our clients’ accounts. Before long, our company logo was hatched and we became the Frog Company!