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Who IS This Cheeky New Company called RIBBIT?
Who IS This Cheeky New Company called RIBBIT?

In my lifetime, I have been called brash, bold, sassy, and mischievous, so I pay attention when a company, and a new one to boot, jumps out of the starting gate, bragging how they are going to transform the way a consumer’s credit worthiness is measured. Whoa, who does this RIBBIT think they are, challenging a status quo system that has been around since the 1860s when merchants shared lists of villagers who failed to pay their debts? But as Confucius says – To know what is right and not to do it is the worst cowardice.

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